How to be indexed higher by search engines using relevant keyphrases in your post titles – a case study

January 7, 2011

There are a number of articles written about the importance of titles and headlines in search engine optimisations as well as making prospective readers jump to your website without any further prompting.

We agree with the articles’ claims. It has long been held that titles including “H1 headings,” “H2 headings,” and so on are very important considerations if you want to have your webpages crawled effectively by search engine bots.

Here is an example to show that good titles and headlines greatly influence in making webpages to be ranked higher in search engine indexing lists.

The page titled “Shortened hyperlinks spams on the rise” was indexed number 4. The page contains an article which summarised its content:shortened hyperlinks, spams, on the rise.

Actually, the article is a news story developed based on the results of MessageLabs / Symantec’s July 2010 surveys on shortened hyperlink spams titled “Symantec Announces July 2010 MessageLabs Intelligence Report.” Google’s indexing of the source of the story is number 8.

Were there other factors which could have influenced the page’s higher index? What do you think?

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